Armin
Cruz has a high respect for education as he believes that it is vital to the
success of business operation and personal success. He also strives to live by
in the words of W. Edwards Deming “It is not enough to do your best; you first
know what to do, and then do your best”.
Armin
Cruz has earned a Bachelor of Arts from the University of Texas, at Dallas, and
a Master in Business from the University of Phoenix with a 3.75 GPA. In
addition, Armin Cruz possesses a Black Belt in Six Sigma and is currently
enrolled seeking an Advanced/Master Certificate in Business Process Design.
Armin’s
mastering of these topics offered the framework to excel both personally and
professionally. The program proved very
challenging and demanding; however, those that earn an MBA learn the
fundamentals of end-2-end business operations.
Because of this, Armin possesses the skillset/acumen to achieve top
performance results in a variety of functional roles. The MBA equips the graduate with the
functional knowledge to understand several cross-functional aspects affecting
large and complex business operations.
Finally,
Armin is also mastering a new trend within operational circles through Business
Process Management (BPM). BPM incorporates proven strategies in a
process-oriented environment focusing on breaking the barreirs between silos of
business. A few of the key concepts
behind BPM is the importance on a defined process and the critical nature it
delivers. Incorporation of critical to
quality customer driven metrics, and the integration of a singular accountable
process owner. If used properly, BPM
crosses the silo effect by integrated the use of Six Sigma, innovation, change
management and the previously principles to deliver world-class results on a
balanced scorecard.
Armin
Cruz was promoted to Officer, Banking Center Manager (BCM) for outstanding
performance in the mortgage sales and origination field. As a BCM, Armin Cruz’s challenge was to
integrate cross-functional sales routines, operations management, as well as
drive associate and customer pleasure. In addition, Armin Cruz Armin was
challenged with the center’s performance rating, ranking worst in the market.
Armin
Cruz’s leadership routines mitigated operational risks, and internal audits of
the process provided a quantitative scoring of the results. Finally, Armin’s team tied for first place in
customer delight. In short, Armin’s
tactics to leadership and performance created a keystone structure the
executives in the market aimed to mimic and replicate. Because of this performance, Armin Cruz was
subsequently promoted to Assistant Vice President, Banking Center Manger II.
Through
the leadership tactics and strategies, Armin led the team to a top performer
ranking, and through the mentorship ensured it remained there for several
years. Concurrently, Armin also
mitigated the risks and performance gaps at the market critical banking
center. This team was currently ranking
in the top 10 overall, however, was ranked very poorly in sales. Armin created a similar approach, but because
of the existing skillsets with the team abbreviated the time tables. Armin created a goal to catapult the team to
the top three overall and number 1 in sales within 90 days.
Armin
Cruz created a sales strategy, while also mitigating legal jeopardy with the
new team. Within weeks, the team showed
new life, and passion for performance.
Through engagement (balancing accountably with motivation to drive
success) Armin has proven that leadership drives performance, and breaking
milestones and records is possible in any market condition, and with any
team. The key is leadership, and
embracing the power of your team.