Saturday, June 14, 2014

Armin Cruz’s Career Success


Armin Cruz has a high respect for education as he believes that it is vital to the success of business operation and personal success. He also strives to live by in the words of W. Edwards Deming “It is not enough to do your best; you first know what to do, and then do your best”. 

Armin Cruz has earned a Bachelor of Arts from the University of Texas, at Dallas, and a Master in Business from the University of Phoenix with a 3.75 GPA. In addition, Armin Cruz possesses a Black Belt in Six Sigma and is currently enrolled seeking an Advanced/Master Certificate in Business Process Design.

Armin’s mastering of these topics offered the framework to excel both personally and professionally.  The program proved very challenging and demanding; however, those that earn an MBA learn the fundamentals of end-2-end business operations.  Because of this, Armin possesses the skillset/acumen to achieve top performance results in a variety of functional roles.  The MBA equips the graduate with the functional knowledge to understand several cross-functional aspects affecting large and complex business operations.

Finally, Armin is also mastering a new trend within operational circles through Business Process Management (BPM). BPM incorporates proven strategies in a process-oriented environment focusing on breaking the barreirs between silos of business.  A few of the key concepts behind BPM is the importance on a defined process and the critical nature it delivers.  Incorporation of critical to quality customer driven metrics, and the integration of a singular accountable process owner.  If used properly, BPM crosses the silo effect by integrated the use of Six Sigma, innovation, change management and the previously principles to deliver world-class results on a balanced scorecard. 

Armin Cruz was promoted to Officer, Banking Center Manager (BCM) for outstanding performance in the mortgage sales and origination field.  As a BCM, Armin Cruz’s challenge was to integrate cross-functional sales routines, operations management, as well as drive associate and customer pleasure. In addition, Armin Cruz Armin was challenged with the center’s performance rating, ranking worst in the market.

Armin Cruz’s leadership routines mitigated operational risks, and internal audits of the process provided a quantitative scoring of the results.  Finally, Armin’s team tied for first place in customer delight.  In short, Armin’s tactics to leadership and performance created a keystone structure the executives in the market aimed to mimic and replicate.  Because of this performance, Armin Cruz was subsequently promoted to Assistant Vice President, Banking Center Manger II.

Through the leadership tactics and strategies, Armin led the team to a top performer ranking, and through the mentorship ensured it remained there for several years.  Concurrently, Armin also mitigated the risks and performance gaps at the market critical banking center.  This team was currently ranking in the top 10 overall, however, was ranked very poorly in sales.  Armin created a similar approach, but because of the existing skillsets with the team abbreviated the time tables.  Armin created a goal to catapult the team to the top three overall and number 1 in sales within 90 days. 

Armin Cruz created a sales strategy, while also mitigating legal jeopardy with the new team.  Within weeks, the team showed new life, and passion for performance.  Through engagement (balancing accountably with motivation to drive success) Armin has proven that leadership drives performance, and breaking milestones and records is possible in any market condition, and with any team.  The key is leadership, and embracing the power of your team.

Friday, June 13, 2014

Armin Cruz’s Timeless Principles of Sale Success


Armin Cruz started his career in May 2006,as he first worked as an electronic sales telemarking representative in the financial sector in Bank of America in Countrywide Home Loans. As an electronic sales telemarking representative or eTSR he learned the rules and tasks of mortgage sales and operations, and served as an assistant to a team of mortgage loan officers. With this, Armin Cruz establishes a number of sales records and won different sales blitzes. He also set the foundation for a desire of mentorship, as Armin offered to make a standardized operating procedure (SOP) to copy the performance results across the organization. 
Armin Cruz

Due to the immense performance Armin Cruz is showing, he was immediately promoted to attend Countrywide’s Developmental Program. The development program differs in duration, but averages approximately six months.  This program offers greater details on the full spectrum of loan programs available to originators, or mortgage loan officers employed by Countrywide Home Loans.  The main goal of the program is to hone the trainees with the knowledge of the program procedures to meet or even exceed the standards set forth in sales.  Hence, the first phase is mainly classroom based, and the second phase is considered on the job training (OJT).  Armin Cruz completed this training well ahead of the curve, in approximately three months.  As a loan officer in training/development program trainee Armin set numerous sales records, including most loans originated on first day. 

armin US military specialist
 
And again because of his high performance in the Sales, he was instantly promoted to Mortgage loan officer, and finally to the position of Senior Mortgage Loan officer/Team Leader. Armin’s Cruz quick succession in positions rests upon to w major factors. First is the performance. Breaking milestones, records, and innovating new and more effective/efficient means to achieve an objective proves a marker throughout Armin’s financial career. Second is throughout his career, Armin has incorporated the mentorship mentality of leadership.  In short, Armin uses a theory of engagement, balancing motivation and praise with accountability.  To prepare the teams with the tools for success he further defines the model with informal mentorships to close any performance, development, or engagement gaps.  Armin Cruz establisha lot of sales records in these positions as well as winning a lot of several sales blitzes, some of which extend past the immediatedivision and involved other divisions ranked nationally.

As the Team Leader/Senior Mortgage Loan Officer, Armin Cruz created a groundbreaking way to drive performance across the team, eventually leading to the team’s success and profitability. He developed a voluntary mentorship program, meeting bi-weekly.  The topics, initially, concentrated on sales performance.  They ranged from overcoming objections, to closing the deal as well as follow up routines.  Armin engineered boiler plate designs that can be customized to each loan scenario and customer to reduce time and increase productivity.  The result was an increase in the team’s sales performance, and reduction of non-performers (defined as bottom 25%).  Eliminating the bottom 25% of performers, by promoting their knowledge and skillset catapulted the team to top rankings in the division in less than 60 days.  And because of his performance, Armin was again promoted to the role of Officer, Banking Center Manager.

Saturday, May 31, 2014

Armin Cruz -Determination and Skills Are Critical to Career Success


Armin Cruz is the President, Process Design Consultant in the financial sector at the Bank of America. In October 31, 2013, Mr. Armin Cruz earned his Master in Business Administration from University of Phoenix and is also a graduate of Bachelor of Arts from the University of Texas at Dallas.
Armin Cruz Family
 
Armin Cruz started his career as the financial sector in the Bank of America Countrywide Home Loans in May of 2006. Armin began work for Countywide as an electronic sales telemarking representative and as eTSR he began to learn the rules and functions of mortgage sales and operations, and acted as an assistant to a team of mortgage loan officers.  In this capacity, Armin set numerous sales records, and won several sales blitzes. 
Because of his performance as an eTSR, he was promoted to attend Countrywide’s Developmental Program. The development program varies in duration, but averages approximately six months.  This program provides greater details on the full spectrum of loan programs available to originators, or mortgage loan officers employed by Countrywide Home Loans. 
Due to the peak performance in Sales, Armin was subsequently promoted to Mortgage loan officer, and eventually to the position of Senior Mortgage Loan officer/Team Leader. Armin’s quick succession in positions rests upon two primary causes.  First, and foremost is performance.  Breaking milestones, records, and innovating new and more effective/efficient means to accomplish a goal proves a marker throughout Armin’s financial career. Second, throughout his career, Armin has embraced the mentorship mentality of leadership. 
As a Team Leader/Senior Mortgage Loan Officer, Armin developed an innovative way to drive performance across the team, ultimately leading to the team’s success and profitability.  Armin created a voluntary mentorship program, meeting bi-weekly.  The topics, initially, focused on sales performance. 
armin cruz specialist
 
 
Armin Cruz was promoted to Officer, Banking Center Manager (BCM) for outstanding performance in the mortgage sales and origination field.  As a BCM, Armin Cruz’s challenge was to integrate cross-functional sales routines, operations management, as well as drive associate and customer delight.  
Armin Cruz initially co-managed two locations to ensure the mitigation of risk factors, including a leadership vacuum upon his promotion.  Armin assumed a high visibility/market critical banking center, and continued to co-manage the previous center that he led to record performance.  Armin created a process to transfer leadership to the newly promoted manager, and instilled a mentorship program with that manager to ensure a seamless transition.  The result of this mentorship proved immensely successful.